Thursday, October 28, 2010
Midweek Madness - The Stade de France pre-match festivities

It's not technically the middle of the week, but Midweek Madness describes this best as we look back at what happened before the Stade Francais vs Toulon game at Stade de France. It included some overweight guys pushing a float, a caged leopard, and a bare-chested girl who clearly wasn't too bothered by the cold.
Over the years Stade Francais have pushed the envelope in terms of marketing their brand in Paris.
The hot pink colour of their jerseys has amused macho traditionalists and created a whole new culture within the club, once which of course includes a calendar that comes out each year featuring their semi naked rugby players.
The jerseys have become more shocking as each season comes round and while their eccentric mix of art and kitsch leaves many giggling, its all part of the brilliance of club president Max Guazzini as he manages to bring in the crowds and get people talking.
The latest jersey is a collectors piece and features leopard prints, on pink of course, which was the reason behind the feline creature appearing as part of Saturdays extravagant show.
Close to 70 000 people turned out in horrific weather in the French capital to be part of the event as the build up to the game is treated as an integral part of the days viewing.
It started with a few easy-on-the-eye dancing girls but soon got weird as a group of scantily clad giants walked out dragging a massive float. When it was opened, it revealed two beautiful sights, one of which was staring out from a cage and the other holding a golden rugby ball.
If youve read this far without hitting play.. impressive. What else is impressive is that the TV crews viewed this as art and rather than switch away from what was a fantastic spectacle, they showed it in its entirety. Fair to say its probably the weirdest start to a match we've seen, besides the bees recently, but its also a massive marketing success.
Time: 04:25
Posted at 3:36 pm | 77 comments
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Viewing 77 comments
Anonymous October 28, 2010 2:26 pm

On another note, nice boob
BigPoppy October 28, 2010 2:37 pm

OaksWinger October 28, 2010 2:38 pm

I like how the camera zoom in on the boob not the golden ball!! lmao.
Anonymous October 28, 2010 2:58 pm

What have wardances got to do with rugby? what have anthems got to do with rugby?
Who Knows?!
Anonymous October 28, 2010 3:06 pm

Just to put things in perspective. Yet, as a Paris fan, it's sometimes hard to be proud of that ... and boy you have to win after such a show !
edbok October 28, 2010 3:10 pm

Janet Jackson just got put in the corner.
NiWiTa October 28, 2010 3:33 pm

All a bit like a David Lynch/Twin Peaks episode for me although I guess for all the crowd just a bit of a laugh for those there.
Anonymous October 28, 2010 3:44 pm

I'm a Stade toulousain fan and everybody real fans of rugby in France thinks these ceremonies of Guazini (the president of the Stade franais)are more and more ridiculous. Especially that the bigger part of people who comes at Stade de France aren't big experts of rugby. They come to see a show ant because to go to see a match of rugby is a fashion. (In 5 euros the place it is sure that there will have a lot of people!)
(1) The real emblem of Argentina rugby is a leopard but one day a journalist has made a mistake: he said "the Pumas". That why today we say pumas...
Anonymous October 28, 2010 3:59 pm

turned up at the point where this video starts.
Definitely was not complaining.
The atmosphere there was brilliant. especially as before the match I was thinking more on the linesof the sale leinster heineken cup match at wembley attendance wise. (about half capacity)
and a quality match followed.
all in all a good day out!
Anonymous October 28, 2010 4:23 pm

Anonymous October 28, 2010 4:31 pm

Superb'
Stop drooling over the scantily clad muscle men pulling the float.
Another view October 28, 2010 4:35 pm

Flooz October 28, 2010 4:35 pm

SF cremony are always kitsh, vulgar for certains..
even if it's not my cup of tea, i prefer laughing about that than saying bullshits such like "rugby doesn't deserve these excentricity"
After all it's an hommage to argentinan players of SF, a very shaped one ;)
ps: i don't care about the show, but i would prefer the past jerseys of Stade Franais, just keep the pink for the show Max!
BigBucks October 28, 2010 4:49 pm

Anonymous October 28, 2010 4:50 pm

For Fuck Sake.
or
Nice tit tho.
Anonymous October 28, 2010 5:19 pm

Since when do club matches have anthems or war dances?
Besides, at international matches, the players are representing their countries, hence the anthem of their country being played and the traditional war dance of their country being performed.
I don't know what the hell an iceberg on wheels, a golden egg, 4 fat man, a topless woman, burlesque dancers and a leopard have to do with Stade Francais.
Anonymous October 28, 2010 5:27 pm

Anonymous October 28, 2010 5:30 pm

Ian October 28, 2010 5:42 pm

Flipje October 28, 2010 6:10 pm

The game itself was quite poor but at least he was able to get the Stade de France sold out.
I am curious how the Argentinian will take the message ;-) but Stade Francais had always a strong relation with the Pumas players.
Love the cameramen but such a pity the game was not broadcasted on Canal + as we could have enjoy some nice slow motion replay .....
4LC4TR4Z October 28, 2010 6:10 pm

I don't care about the (pathetic) quality of the show...
But I vote for MORE BOOBS on the french TV in the afternoon.
:-D
Luxi October 28, 2010 7:00 pm

if you digg out the french footage, we'll all appreciate the slo-mo replays xD
i love the excentricity, audacity and imagination of stade francais
nice tit
shane October 28, 2010 7:02 pm

Laz October 28, 2010 7:16 pm

Very funny stuff!
Canadian content October 28, 2010 8:18 pm

All a little too cirque de soleil for me, but he gets the crowds out and that can't be bad for rugby.
A chance for anatomical lessons for the kids too!
JLH October 28, 2010 9:26 pm

YES RD I made it! XD
Thanks for the video.
Anonymous October 28, 2010 9:45 pm

Anonymous October 28, 2010 9:55 pm

Jono October 28, 2010 10:07 pm

Really?
I mean, I love boobs and all that, but really??
cheis October 28, 2010 10:46 pm

but...
70.000 in the stands!!!!!!!!!
even in crap weather!!
Nicko October 28, 2010 11:31 pm

Gman October 28, 2010 11:57 pm

On the other hand I would like the big dudes chained... Do you reckon someone took too much acid?
I wonder what's next...
Alexander October 29, 2010 12:31 am

Anonymous October 29, 2010 12:58 am

Anonymous October 29, 2010 1:02 am

Juggernauter October 29, 2010 1:13 am

Anyway, anything that draws croeds to the stands will be welcomed. Even if it's this Lewis Carrolesque spectacle.
BTW, I wonder what the leopard was thinking. Poor guy.
Cheers
Tom October 29, 2010 1:21 am

This would only work in a place like Paris though.
Oh, and nice boob. Again, you'd only get away with that in a place like Paris, any anglo countries would get all puritan and judgemental about it.
Timbo October 29, 2010 2:22 am

You know the next time they have a spectical like that the blokes will be pouring into the stadium with binoculars at the ready.
What is fantastic is none of the big fellas dragging the float told the blonde that she was exposed. Sporting guys!
Glad none of them had a wardrobe malfunction tho.
Anonymous October 29, 2010 2:30 am

Anonymous October 29, 2010 6:27 am

wonder bra October 29, 2010 8:08 am

Did Anyone notice that the whole exercise was to deliver the match ball...which was gold and she then walked off with!!
i bet there were enough volunters to go and get it back though about 60,000 probably
please miss can i have my ball back by the way nice boob
H October 29, 2010 9:02 am

Anonymous October 29, 2010 9:17 am

the french are on to something!
Anonymous October 29, 2010 11:48 am

think of it whatever you want..
but...
70.000 in the stands!!!!!!!!!
even in crap weather!!
Really!!! think any English support has to be jealous of that. Would go as far as not minding all the show before the game for crowds that size.
Anonymous October 29, 2010 1:02 pm

queenslanderPRIDE October 29, 2010 8:46 pm

Anonymous October 30, 2010 6:32 am

when it happend Gonzalo sayed "Should i be proud of thist?" Aahahaha funny frenchies
Anonymous October 30, 2010 10:54 am

Anonymous November 01, 2010 3:01 pm

Anonymous November 01, 2010 10:33 pm

cheyanqui November 02, 2010 4:42 pm

A vial of Amyl Nitrite?
Greiffel December 06, 2010 12:09 pm

http://forum.rugbydump.com/showthread.php?t=7391&highlight=stade+francais+show
Anonymous December 29, 2010 2:17 am

Kel September 21, 2011 11:51 pm

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Spijzeken May 15, 2013 8:43 pm



















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