Thursday, January 13, 2011
Over the years fans have sporadically been treated to rugby tv ads. It doesnt happen too often, but when it does we're usually curious to check them out. Today is the launch of an amusing new ad campaign that includes two rugby legends.
For the first time ever, Brian ODriscoll and Jonny Wilkinson have come together in an ad campaign to help launch the new Gillette Fusion ProGlide . The two find themselves hiding in bathroom stalls, surprising unsuspecting rugby fans while hidden cameras roll.
While hiding in stalls and jumping out at men isnt usually what these two do in their spare time, the reactions of some of the participants who were told they had to wash their hands before tasting pizza for a focus group is pretty amusing. "Ready to take the ProGlide Challenge??" is what the guys shout out as the victims all react differently to seeing these great players suddenly standing next to them.
The ads will be be broadcast in the UK today for the first time, featuring on ITV, Sky Sports, ESPN, and C4 over the next few weeks. They're only a few seconds long, but weve organised a behind the scenes build up that sets the tone and gets some of the reactions from not only the bemused men, but ODriscoll and Wilkinson themselves. One of the ads will then play after that.
You can view more about the ads and the Gillette Fusion ProGlide, thats due to be released on the 25th January, on their Facebook page at Facebook.com/GilletteUK