Guinness - Arthur's Day 2012 celebrations

Famous the world over, Guinness’s legacy in supporting rugby and rugby events is a rich one. As iconic as it is quintessentially Irish, Arthur Guinness built the foundations for the global rugby brand the illustrious black tipple represents today.

But never before had Arthur’s Day celebrations reached the UK. Boasting a multi-national cast, including Europe, the Caribbean nations and South East Asia, Great Britain was but one of 55 countries celebrating St Arthur’s Day with Guinness on a global scale.

Joining the likes of Tom Jones and Wretch 32 in London was a great host of musical talent performing on an international scale – Tinie Tempah, Professor Green and Mumford & Sons being but a few of the musicians who graced stages around the world in Arthur’s honour.

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