Ludovic Mercier crazy reverse pass


Rugby's first ever OWN TRY in NRC


The Human Hurdle Attempt


Ben Flower red card for vicious punches


Streaker starts mass brawl after tackle


Lee Jones makes huge trysaving tackle


All Blacks snatch victory at the death


Springboks edge All Blacks in thriller


Ben Tameifuna massive fend on huge prop

Thursday, September 12, 2013

Ian Madigan low blow in painful Impact Gumshield promo video

Leinster flyhalf Ian Madigan was recently asked to take part in a promo video for Impact Gumshields. The intention was to show how much protection they offer, but it turned out to be one of the most painful gumshield tests you're likely to see.

Last week James Murphy, co-founder of the company and seen here taking one for the team, popped up on Skype to explain that he was still aching from a video they'd just shot with Madigan.

He said that Madigan was told to go for his face, but was of course, welcome to aim wherever he wanted to. The young Leinsterman didn't need a second invitation.

His bullet pass, shot on the first take, was perfectly aimed, and that was the end of filming for the day. In fact, that was all they needed to create this great promo video, which since going live has already spread virally across Ireland and now further afield too.

Madigan's cheeky grin after says it all, and he can be heard saying "I think it was a small bit low".

WIN YOURSELF AN IMPACT GUMSHIELD! This competition is now closed
While the gumshield test didn't quite go to plan, the product is great and today we're giving some away (UK & Ireland only), so to enter and stand a chance of winning, simply do one of the following:

1. Follow @rugbydump and Tweet:
'I've just entered to win an @impactgumshield after watching this brutal product test! http://onrugbydu.mp/gumshieldtest @rugbydump'
2. Leave your reaction as a comment below. The best comment will also be entered into the draw.

Visit impactgumshields.com for more about what they do, which includes dental custom fit gumshields to individuals, schools and clubs throughout Ireland and the UK

Posted at 10:34 am | 25 comments

Posted in Competition, See it to Believe it

Viewing 25 comments

guest September 12, 2013 11:56 am

"THE GUMSHIELD! IT DOES NOTHING!"

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calgray91 September 12, 2013 11:59 am

James Murphy stars in "Man getting hit by football." *doing*

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Rukhage September 12, 2013 12:02 pm

Total Oscar bait. xD

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Matt September 12, 2013 12:05 pm

Hahaha the poor guy was willing to take one to the face and you still managed to make it worse for him. Great work xD

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Rob Sankey September 12, 2013 12:06 pm

Irelands new vasectomy procedure is not proving popular......

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Dave Jones September 12, 2013 12:06 pm

Suggests what Mr. Madigan thinks Mr. Murphy's face looks like...

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Smodly93 September 12, 2013 12:08 pm

Seeing as his teeth are fine I'd say the test was a success...

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Plough8 September 12, 2013 12:29 pm

Never ask an Irish man for a 'head' shot......

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sam00skelo September 12, 2013 6:44 pm

Seems like an all round good review... I mean his teeth are perfectly fine... Might want to invest in an impact cup for his wedding tackle!!

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anja September 12, 2013 7:09 pm

'oh sorry my hand slipped'

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Strabane September 12, 2013 7:28 pm

IMPACT - smile intact!

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guest September 12, 2013 8:44 pm

Anyone else thought it was a dickish thing for Madigan to do?! (see what I did there?)

Seriously though, not cool from Madigan imo.

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Dave W September 12, 2013 10:34 pm

To be honest, I suspect it was more planned that way all along...

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Dave W September 12, 2013 10:35 pm

To be honest, I suspect it was more planned that way all along...

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AkaRed September 13, 2013 8:28 am

It was totally planned, viral marketing at it's best!

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Benny September 13, 2013 12:48 pm

Definitely planned. His reaction wasn't one of cheeky evil laughter but like he'd done what he was told to do. We wouldn't be watching this if he'd aimed for the face - unless there was blood

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liam Duffy September 12, 2013 9:13 pm

Impact Gum Shield , any good? ask me bollox .

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Canadian content September 13, 2013 1:54 am

Maybe it was planned but madigan still looked like a Dickish jock there. For some reason I can't c Johnny w or bod spinning the ball in their hands after that.

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balanza September 13, 2013 11:15 am

grande marchetta per rugbydump...

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chris September 13, 2013 2:38 pm

Gum shield worked!!!! his face was fine ;)

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W September 13, 2013 3:02 pm

He starts to move before the ball hits him - He was expecting it.
As if you'd prove a gum shield by a ball to the face. Broken nose?? At best a bloody nose. Great PR!

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Ronan September 15, 2013 2:50 pm

fucking brilliant.
cant stop laughing.

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Phil J September 16, 2013 8:30 pm

Christ what accuracy on the pass but bloody hell that must have been sore!

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Mastersa September 17, 2013 1:30 pm

The next time Leinster ask Madigan to "go get a cup" the might reword.

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Huw Williams September 22, 2013 12:39 pm

Ouch!

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