Listen to Karmichael Hunt Mic'd up!

Pass Around The World with Allianz

Alipate Fatafehi huge hit vs USA Eagles

Levani Botia smashes Tonga to set up try

Horrell hit hard by Malakai Fekitoa

Sonny Bill Williams warned for big hit

Touching Haka from Under 20's

Jerry Collins Haka the day before crash

Jerry Collins appearance for club 2nd XV

Thursday, September 12, 2013

Ian Madigan low blow in painful Impact Gumshield promo video

Leinster flyhalf Ian Madigan was recently asked to take part in a promo video for Impact Gumshields. The intention was to show how much protection they offer, but it turned out to be one of the most painful gumshield tests you're likely to see.

Last week James Murphy, co-founder of the company and seen here taking one for the team, popped up on Skype to explain that he was still aching from a video they'd just shot with Madigan.

He said that Madigan was told to go for his face, but was of course, welcome to aim wherever he wanted to. The young Leinsterman didn't need a second invitation.

His bullet pass, shot on the first take, was perfectly aimed, and that was the end of filming for the day. In fact, that was all they needed to create this great promo video, which since going live has already spread virally across Ireland and now further afield too.

Madigan's cheeky grin after says it all, and he can be heard saying "I think it was a small bit low".

WIN YOURSELF AN IMPACT GUMSHIELD! This competition is now closed
While the gumshield test didn't quite go to plan, the product is great and today we're giving some away (UK & Ireland only), so to enter and stand a chance of winning, simply do one of the following:

1. Follow @rugbydump and Tweet:
'I've just entered to win an @impactgumshield after watching this brutal product test! @rugbydump'
2. Leave your reaction as a comment below. The best comment will also be entered into the draw.

Visit for more about what they do, which includes dental custom fit gumshields to individuals, schools and clubs throughout Ireland and the UK

Posted by Rugbydump at 10:34 am | View Comments (25)

Posted in Competition, See it to Believe it

Viewing 25 comments

guest September 12, 2013 11:56 am


· · Reply · Report

calgray91 September 12, 2013 11:59 am

James Murphy stars in "Man getting hit by football." *doing*

· · Reply · Report

Rukhage September 12, 2013 12:02 pm

Total Oscar bait. xD

· Reply · Report

Matt September 12, 2013 12:05 pm

Hahaha the poor guy was willing to take one to the face and you still managed to make it worse for him. Great work xD

· · Reply · Report

Rob Sankey September 12, 2013 12:06 pm

Irelands new vasectomy procedure is not proving popular......

· Reply · Report

Dave Jones September 12, 2013 12:06 pm

Suggests what Mr. Madigan thinks Mr. Murphy's face looks like...

· Reply · Report

Smodly93 September 12, 2013 12:08 pm

Seeing as his teeth are fine I'd say the test was a success...

· · Reply · Report

Plough8 September 12, 2013 12:29 pm

Never ask an Irish man for a 'head' shot......

· · Reply · Report

sam00skelo September 12, 2013 6:44 pm

Seems like an all round good review... I mean his teeth are perfectly fine... Might want to invest in an impact cup for his wedding tackle!!

· · Reply · Report

anja September 12, 2013 7:09 pm

'oh sorry my hand slipped'

· Reply · Report

Strabane September 12, 2013 7:28 pm

IMPACT - smile intact!

· · Reply · Report

guest September 12, 2013 8:44 pm

Anyone else thought it was a dickish thing for Madigan to do?! (see what I did there?)

Seriously though, not cool from Madigan imo.

· Reply · Report

Dave W September 12, 2013 10:34 pm

To be honest, I suspect it was more planned that way all along...

· Reply · Report

Dave W September 12, 2013 10:35 pm

To be honest, I suspect it was more planned that way all along...

· Reply · Report

AkaRed September 13, 2013 8:28 am

It was totally planned, viral marketing at it's best!

· Reply · Report

Benny September 13, 2013 12:48 pm

Definitely planned. His reaction wasn't one of cheeky evil laughter but like he'd done what he was told to do. We wouldn't be watching this if he'd aimed for the face - unless there was blood

· Reply · Report

liam Duffy September 12, 2013 9:13 pm

Impact Gum Shield , any good? ask me bollox .

· · Reply · Report

Canadian content September 13, 2013 1:54 am

Maybe it was planned but madigan still looked like a Dickish jock there. For some reason I can't c Johnny w or bod spinning the ball in their hands after that.

· Reply · Report

balanza September 13, 2013 11:15 am

grande marchetta per rugbydump...

· Reply · Report

chris September 13, 2013 2:38 pm

Gum shield worked!!!! his face was fine ;)

· Reply · Report

W September 13, 2013 3:02 pm

He starts to move before the ball hits him - He was expecting it.
As if you'd prove a gum shield by a ball to the face. Broken nose?? At best a bloody nose. Great PR!

· Reply · Report

Ronan September 15, 2013 2:50 pm

fucking brilliant.
cant stop laughing.

· Reply · Report

Phil J September 16, 2013 8:30 pm

Christ what accuracy on the pass but bloody hell that must have been sore!

· Reply · Report

Mastersa September 17, 2013 1:30 pm

The next time Leinster ask Madigan to "go get a cup" the might reword.

· Reply · Report

Huw Williams September 22, 2013 12:39 pm


· Reply · Report

Commenting as Guest | Register or Login

All comments are moderated and will be removed immediately if offensive.