Tuesday, March 11, 2014
The 2014 Cathay Pacific/HSBC Hong Kong Sevens is just around the corner, with less than three weeks until festivities kick into gear. Sevens Series Sponsor HSBC has produced a great advert, for the first time featuring players from the Sevens circuit.
It is the first ever advert featuring numerous players that will be taking part on the Sevens circuit, so if you look carefully you'll spot stars from five different international teams, including England, New Zealand, Kenya, Hong Kong and the USA.
The night shoot took place in December and features the likes of Dan Norton, DJ Forbes and Carlin Isles battling against the fancy-dressed fans that regularly attend the famous stadium.
Social media is central to this year's campaign, with fans encouraged to get involved online. You can do so by tweeting #BRINGYOURGAME with a photo of you in your best fancy dress outfit.
The advert itself is very well produced. It's also a lot of fun, mixing the spirit of free flowing Sevens rugby with the traditional party atmosphere that we're so used to seeing in Hong Kong.
We'll have official highlights and best tries from the tournament in our Sevens section
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Posted in Adverts