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Springboks edge All Blacks in thriller


Ludovic Mercier crazy reverse pass


Hala'ufia crunches then slaps Wilson

Monday, September 01, 2014

Rugby World Cup 2015 advert featuring rousing team talk from Charles Dance

England Rugby 2015 launched the ticketing drive for next year's Rugby World Cup today with an advert that features actor Charles Dance of Game of Thrones fame. More significantly, it also includes Test players from some of the competing nations.

The video features Dylan Hartley, George North and Andrea Masi as well as legends such as Martin Johnson, Serge Betsen and Sir Ian McGeechan mixed in with fans, mascots and referees.

It's directed by Peter Cattaneo of Full Monty fame, and stars Dance, who himself is a big rugby fan.

It's an impressive production, but sadly falls short without any key members of the best three teams in the world included, namely the World Champion All Blacks, the Springboks and the Wallabies. Logisitical reasons no doubt, but Ashley Johnson is there, who last played Test rugby in 2011, so perhaps they could have tracked down someone relevant to wear a black or yellow jersey.

Aside from that, there are some fascinating extras included, for example the Millennium Stadium groundsmen, Aston Villa and Leicester City mascots - representing two of the RWC 2015 match venues -  and Great Britain wheelchair rugby player Paul McDerby.

The world's best 20 teams will compete in 48 matches, played at 13 venues up and down England (and Cardiff) with 1 million tickets going on general sale this month.

"Tickets are at a range of prices starting at £7 for children and £15 for adults and we look forward to welcoming everyone to the event next year," said Debbie Jarvis, organising committee CEO. 

Tickets for RWC 2015 go on general sale Sep 12-29 at tickets.rugbyworldcup.com

Posted at 4:44 pm | 27 comments

Posted in Adverts

Viewing 27 comments

Puja September 01, 2014 6:25 pm

The lack of Kiwis, South Africans and Australians probably has something to do with a) they're across the other side of the world and it'd be expensive to get them and b) they're a little bit busy with the 4N at the moment! Ashley Johnson has the major virtue of playing for Wasps and so probably living just down the road from where they filmed it!

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Conall Thomas September 01, 2014 6:40 pm

Also, was there any Irish ?

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Reality September 01, 2014 7:20 pm

Paul Wallace appeared at 2.02. He works in England though.

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Frankie September 01, 2014 8:28 pm

Nice advert, however, the TV coverage is on ITV which is universally classed as shite...

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Francie September 01, 2014 9:11 pm

I did not see the Irish or the All Blacks. There was a SA, Aussie shirt. Most the majors were cover.

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Pete September 01, 2014 9:50 pm

I think i whole point is trying to drum up support in the UK, more about the home nations than the rest of the world!

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The Noblest Rogue September 01, 2014 10:33 pm

WTF is Ashley Johnson doing in a Bok jersey?

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djhemz September 02, 2014 12:10 am

Don't need our all black jersey or ozzy, wouldve been nice but i like the whole volunteers and non international players featuring. Asking the people for support!

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katman September 02, 2014 7:53 am

Don't worry, we'll make a Southern Hemisphere version where Gandalf does the talking.

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katman September 02, 2014 12:45 pm

Perhaps, but his heart will always be in the Shire.

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stroudos September 02, 2014 8:46 am

Am I really going to be the first person to say this is terrible??

God I hate stuff like this. All that "people from Newcastle, Brighton, Southend, etc" reminded me of Nick Clegg in the last general election debates, desperately trying to include everyone. The real lowlight here was the bit with the bloke from Milton Keynes, poor bar steward.

This kind of speech has never done anything for me in real life either though. Maybe there's something wrong with me.


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Michael September 02, 2014 9:28 am

I'll second that Stroudos - I think 'naff' is the appropriate word for that. Bordering on uncomfortable to watch after seeing Dylan Hartley trying to act.

Even more cringe-worthy than a 6 Nations Eddie Butler voiceover piece.

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10stonenumber10 September 02, 2014 11:23 am

There is one major upside to Rugby that wasn't really shown in the video.

It doesn't matter what team you support... we are all going to be drinking the same beer, eating the same BBQ, in the same stadiums, pubs and hotels as everybody else.

Rugby is a community, let's focus on finding an allegiance for the neutrals, getting as many fans to Canada vs Romania as we do for France vs Italy, or England vs Australia.

I would like to see a High-Street restaurant cope with the Tongan team post training... in one sitting during the 2007 world cup they got through 30 Roast Chickens, 60lb of Beef, 60lb of lamb, 15kg pasts and 15kg of potatoes...

I am tempted to send a CV to the IRB offering on-site 24/7 BBQ services to the teams... I'd take minimum wage as long as i got to eat!

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Jimeous September 02, 2014 1:17 pm

Looks like an ad for club rugby because I don't think anyone but hard core rugby fans would know the difference and they're not the ones you're trying to convince to go to the games

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Muloney September 03, 2014 10:07 am

I think it's the hard-core rugby supporters that need convincing to go to the games with regards to the pricing of the matches. I would love to be there to shout on my team, but won't be able to afford it. Booo!

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I_bleed_green_and_gold September 02, 2014 2:50 pm

that was terrible. lose the players, and changing room scene. keep the dialog if you must but as a back drop to montage of players training alone on the paddock and gym, vendors prepping their gear, ground staff prepping the lines, bar keeps ....er... working cuz it is a long way out.
I still think the "world in union" sound track gets me more pumped for the world cup than any motivational speeches.

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irish_jimmy September 02, 2014 3:05 pm

........and cue the New Zealand bitching about not being in the ad. Small country syndrome...thinking that the world revolves around them. Go complain about something important ...like not showing the haka enough respect etc. etc.

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Been Benuane September 07, 2014 8:36 am

Yeah, you're right. As a new Zealander it embarrasses me. We're becoming almost as bad as those small-minded, ultra-inferiority-complexed Irish. Hopefully we won't become the massive amoral hypocrites that are too...

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Colombes September 02, 2014 4:00 pm

Not very fond of this emotional or 'motivational' speech.
but i just like the idea to include fans and volunteers in the event.

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ConnachtMan September 03, 2014 12:14 pm

Ticket prices are insane..so much for bringing our game to the masses. Will be watching on TV3 ( also a shite irish non digital tv station)

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Rugbydump September 03, 2014 1:09 pm

We were wrong - clearly there is an All Black included in the advert:[screengrab]

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Lanny September 03, 2014 3:25 pm

Got to give a shout out to the only Canadian in the ad that got no love in the video discription. Jebb Sinclair from Fredericton, New Brunswick. Jebb is someone we all played with and against in our small part of the world and is truely an inspiration to the young talent to see him on the world stage.

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Gavin September 03, 2014 7:25 pm

The exclusion of any All Blacks or All Blacks jersey in your ad is an insult to all Mew Zealanders. That exclusion will cost you dearly on the field.

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Been Benuane September 07, 2014 8:07 am

LOL yes Gavin because you speak on behalf of the mighty All Blacks.

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gonzo September 03, 2014 9:32 pm

Reminds me Shakespeare's Henry V speech before Agincourt battle. (St. Crispin) Great preformance.

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Been Benuane September 07, 2014 8:06 am

Yeah, you're right. As a new Zealander it embarrasses me. We're becoming almost as bad as those small-minded, ultra-inferiority-complexed Irish. Hopefully we won't become the massive amoral hypocrites that are too...

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