Do Not Sell My Personal Information
ADVERTISEMENT
RugbyDump RugbyDump
Friday Feb 10, 2017

New Zealand Super Rugby 'BOOM BOOM' advert comes under fire ahead of tournament

New Zealand Super Rugby 'BOOM BOOM' advert comes under fire ahead of tournament

This is the new Super Rugby advert that was launched yesterday in New Zealand, bringing a whole lot more colour to the tournament that is already known to be jam-packed with entertainment. The style of the video has been less than warmly received though, mainly for it’s lack of.. rugby.

The hashtag #superboomboom has been used to ramp things up as they use the line ‘non-stop, boom boom entertainment’ to market the southern hemisphere domestic compeition.

While some have enjoyed the production value of the piece, others have been quick to criticise it (read some of the comments on our facebook page), questioning the relevance of twerking girls and sumo wrestlers with regards to the actual sport of rugby.

It’s hardly one for the purists, but whichever side of the fence you’re on (let us know!), we can’t help but enjoy 6’4″ Hurricanes and All Blacks winger Julian Savea moonwalking.

Super Rugby kicks off later this month, when the Rebels host the Blues on 23 February

ADVERTISEMENT

Related Articles

  • 17 WEEKS AGO

    WATCH: Experts explain what actually happens...

  • 17 WEEKS AGO

    WATCH: Leigh Halfpenny makes yet another...

  • 17 WEEKS AGO

    Parisse alley-oop magic sets up brilliant...



ADVERTISEMENT

Great Tries

  • 2 DAYS AGO

    WATCH: Beauden Barrett scores 25 points in 20 minutes for Suntory in Japan Top League

  • 2 DAYS AGO

    WATCH: The Victor Vito offload fans have been raving about in Champions Cup quarter-final

  • 3 DAYS AGO

    MUST WATCH: Awesome compilation of the best tries ever scored at the Millennium Stadium

  • 1 WEEK AGO

    WATCH: Awesome compilation showcases the GREATEST tries ever scored at Twickenham

  • 1 WEEK AGO

    WATCH: 135kg prop lines up swan dive from 20 metres out... then re-thinks

View All

Big Hits & Dirty Play

  • 20 HOURS AGO

    WATCH: 19-year-old is barely a speed bump for fearsome Fijian number eight

  • 23 HOURS AGO

    WATCH: South African sevens icon Afrika done for clear cheating on Robshaw MLR debut

  • 2 DAYS AGO

    Powerhouse Tongan Thor leaves opposition on his arse with HUGE handoff

  • 3 DAYS AGO

    Amazing highlights reel demonstrates why Tadhg Furlong MUST go on the British & Irish Lions tour this Summer

  • 5 DAYS AGO

    Tackle deemed to be at the top end of the scale as winger receives heavy ban

View All

See It To Believe It

  • 23 HOURS AGO

    WATCH: South African sevens icon Afrika done for clear cheating on Robshaw MLR debut

  • 1 DAY AGO

    Rob Kearney's legendary performance vs Springboks on 2009 Lions tour

  • 2 DAYS AGO

    WATCH: Beauden Barrett scores 25 points in 20 minutes for Suntory in Japan Top League

  • 3 DAYS AGO

    Amazing highlights reel demonstrates why Tadhg Furlong MUST go on the British & Irish Lions tour this Summer

  • 4 DAYS AGO

    'Bakkies Botha is the greatest player in the world that I have coached' - Bernard Laporte

View All

Funnies

  • 2 DAYS AGO

    Comedy gold as Toronto lock attempts clearance kick in MLR match featuring Matt Giteau and Adam Ashley-Cooper

  • 1 WEEK AGO

    WATCH: 135kg prop lines up swan dive from 20 metres out... then re-thinks

  • 1 WEEK AGO

    WATCH: Bizarre standoff in Super Rugby tests players on their rulebook knowledge

  • 2 WEEKS AGO

    WATCH: Flanker has HOWLER in Super Rugby Aotearoa after butchering awesome solo try

  • 2 WEEKS AGO

    Ridiculous 10-minute montage shows why Joe Marler is probably the funniest man in rugby

View All

Amateur

  • 23 WEEKS AGO

    Viral video of Scottish club brawl goes down a storm with rugby community

  • 60 WEEKS AGO

    RUGBYDUMP BLITZ: This Best of the Week round up is sure to entertain you

  • 60 WEEKS AGO

    RD BLITZ - Disaster, just when it looked so promising...

  • 61 WEEKS AGO

    That glorious moment that will live on forever, like it or not

  • 61 WEEKS AGO

    RD Blitz - PROP'S Lionel Messi wizardy creates incredible try

View All

Player Features

  • 7 WEEKS AGO

    WATCH: Bumping off tacklers and taking high balls, Rob Kearney had an impressive Super Rugby debut

  • 13 WEEKS AGO

    Brian Moore on money in modern rugby and how it should never be compared to 'outlier' football

  • 14 WEEKS AGO

    Tuisova's wrecking ball montage will make you grateful you never made it as a pro

  • 20 WEEKS AGO

    New Zealand rugby pod admit Owen Farrell is world class

  • 20 WEEKS AGO

    WATCH: Bath prop launches Amazon documentary focused on those from non-traditional backgrounds

View All
New Zealand Super Rugby 'BOOM BOOM' advert comes under fire ahead of tournament | RugbyDump - Rugby News & Videos