?>
ADVERTISEMENT
ADVERTISEMENT

Guinness Ireland release hilarious advert ahead of Rugby World Cup 2023

BY Philip Bendon  ·  Monday Sep 4, 2023

Perhaps the most famous drink brand in the world, Irish stout Guinness touches just about every corner of the globe.

ADVERTISEMENT

The dry stout, which is now brewed in over fifty countries, has a long and storied history with the sport of rugby, namely the Six Nations.

From its primary base in Dublin, Guinness has sponsored the sport at various levels and remains one of the beverages of choice for many rugby fans.

Now less than a week away from Ireland’s opening fixture against Romania, Guinness has released a brilliant advert supporting the boys in green.

Poking fun at Ireland’s rather tumultuous past with the tournament, the advert opens with fans blaming one another for Ireland’s quarterfinal exit in Japan.

It then shifts to fans trying to use reverse psychology by saying Ireland aren’t going to win!

What is produced is a great piece of advertising that captures Irish fans’ mixed feelings about the upcoming tournament.

ADVERTISEMENT

A competition in which they enter on the run of thirteen consecutive victories and are ranked as the world’s number-one side.

Guinness Ireland’s ad for the World Cup
by u/CdRnB in rugbyunion

Related Articles

  • 12 WEEKS AGO

    Jonny Gray to exit Exeter Chiefs with immediate...

  • 12 WEEKS AGO

    Former Connacht hooker shares brilliant rugby...

  • 12 WEEKS AGO

    Official calls halt to play amidst double-call...



ADVERTISEMENT

Great Tries

  • 1 DAY AGO

    Wallabies star Filipo Daugunu commites daylight robbery for superb try against Wales

  • 1 DAY AGO

    Wallabies score incredible end-to-end try under immense pressure from Wales

  • 1 DAY AGO

    Beauden Barrett sets up EXCEPTIONAL All Blacks try to take the lead against England

  • 1 DAY AGO

    WATCH: Smith and Freeman combine to put England in front in Auckland

  • 1 DAY AGO

    Two incredible tries in the space of two minutes as All Blacks and England come out swinging

View All

Big Hits & Dirty Play

  • 3 WEEKS AGO

    England enforcer's tour could be over following red card vs Japan

  • 4 WEEKS AGO

    Pitch invader melted in thunderous tackle

  • 5 WEEKS AGO

    WATCH: Bath's Beno Obano shown red in the Premiership final

  • 5 WEEKS AGO

    World Player of the Year BANNED heading into Paris Olympics following horror challenge during Madrid SVNS

  • 5 WEEKS AGO

    Debate surrounding ludicrous rugby league tackle leaves union fans baffled

View All

See It To Believe It

  • 1 DAY AGO

    Magnificent Frawley drop goal seals Irish victory in Durban as Kolbe accused of 'diving'

  • 3 DAYS AGO

    Northampton fans dismayed as 'dismal' new badge revealed

  • 4 DAYS AGO

    Fans bemused as France make use of 'attacking' new rule for defensive purpsoes

  • 1 WEEK AGO

    Crazy end to France vs All Blacks match as TMO involved in final kick

  • 2 WEEKS AGO

    Rugby 25 early access given shock release

View All

Funnies

  • 2 WEEKS AGO

    Wild changing room scenes as Toulouse begin their Top 14 victory celebrations

  • 2 WEEKS AGO

    Footage emerges of Handre Pollard before his famous RWC semi penalty

  • 2 WEEKS AGO

    'I don't think I've found a front rower that is normal' - Joe Marler

  • 3 WEEKS AGO

    Rassie Erasmus's underrated mental warfare ahead of Ireland series

  • 3 WEEKS AGO

    Rugby brotherhood on full display between three South African Rugby legends

View All

Amateur

  • 79 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 79 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 102 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 102 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 102 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 3 DAYS AGO

    Ringrose in for Aki as Farrell names Ireland squad to face Springboks

  • 3 DAYS AGO

    Match preview: All Blacks vs England

  • 3 DAYS AGO

    Japanese club confirms three big name overseas signings

  • 4 DAYS AGO

    Semi-finalists decided after torrential rain disrupts final round of pool matches

  • 5 DAYS AGO

    Ireland to face most capped starting XV in Springbok history

View All