ADVERTISEMENT
ADVERTISEMENT

GUINNESS team up with 'Rugby's Greatest Championship' for new six-year deal

BY Grant Constable  ·  Friday Dec 7, 2018

The Six Nations Championship will have a new title sponsor next year as global brand GUINNESS have come on board from 2019 in a new six-year deal that strengthens their commitment to rugby, adding to an already extensive portfolio that includes the Guinness PRO14 and partnerships with the four home unions and leading European clubs Leinster and Munster. 

ADVERTISEMENT

After the announcement today, a statement read:

GUINNESS will work with Six Nations to build on its incredible brand heritage. In particular, the GUINNESS team will seek to champion both the player and fan experience and will use its sponsorship to encourage the millions of adult fans watching or attending the games to drink responsibly.

Commenting on this the new partnership, Six Nations CEO Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with GUINNESS and they will be a terrific title sponsor for Rugby’s greatest championship. GUINNESS are world leaders and our partnership between two great iconic brands will enable us to reach new audiences on a global scale.

“We could not be more excited to be working with the GUINNESS team over the coming years on developing new and innovative ways to connect with our fans and consumers.”

Diageo President for Europe, Turkey and India, John Kennedy said: “We are really looking forward to the start of the GUINNESS SIX NATIONS in February 2019. Working with the Six Nations, we want to enhance both the Championship and the fan experience whilst using the partnership to encourage the adult fans watching, or attending, the games to drink responsibly.”

Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo said: “This announcement affirms our long-standing support for the game of rugby and cements our position as one of the world’s biggest rugby supporters. We truly believe in the power of sport to connect communities and we’ll be working with the Six Nations to ensure that fans’ experience of the GUINNESS SIX NATIONS is their best yet.”

ADVERTISEMENT

Related Articles

  • 53 WEEKS AGO

    Jonny Gray to exit Exeter Chiefs with immediate...

  • 53 WEEKS AGO

    Former Connacht hooker shares brilliant rugby...

  • 53 WEEKS AGO

    Official calls halt to play amidst double-call...



ADVERTISEMENT

Great Tries

  • 5 WEEKS AGO

    The Gallagher Premiership is back - A thrilling match at Tottenham

  • 9 WEEKS AGO

    Sensational score at the Stadio Olympico

  • 15 WEEKS AGO

    Flying frenchman scores tremendous try for Toulon

  • 15 WEEKS AGO

    Young England hopeful continues to impress with double against Stade Français

  • 16 WEEKS AGO

    Full throttle Premiership final rematch ends in heartache

View All

Big Hits & Dirty Play

  • 22 WEEKS AGO

    Wallabies wunderkind Sua'ali' and Scotland captain Tuipulotu clash

  • 23 WEEKS AGO

    Ireland 'steal' Argentina's opening try as debate rages

  • 24 WEEKS AGO

    WATCH: The biggest hit from week one of the Autumn Nations Series

  • 28 WEEKS AGO

    'Cheap shot' from Leicester Tigers vs Northampton Saints causing a stir online

  • 28 WEEKS AGO

    Wild moment leads to all in brawl during Welsh derby between Cardiff and Scarlets

View All

See It To Believe It

  • 10 WEEKS AGO

    'A few nuts and bolts out' - Eden Park streaker sheds boxers to achieve goal

  • 13 WEEKS AGO

    SHOCK results in the PWR keeps top four race thrilling

  • 16 WEEKS AGO

    Santiago Carreras scores a blinder in front of thrilled Kingsholm crowd

  • 17 WEEKS AGO

    Fans in awe as Kildunne finishes off STUNNING team try

  • 20 WEEKS AGO

    Supporters can't believe Saracens Sharp's UNBELIEVABLE finish

View All

Funnies

  • 10 WEEKS AGO

    'A few nuts and bolts out' - Eden Park streaker sheds boxers to achieve goal

  • 16 WEEKS AGO

    Nightmare blunder from Exeter winger as try goes wanting

  • 18 WEEKS AGO

    'A dog with a mallet up its arse could’ve written Johnny’s book' Donnacha O'Callaghan

  • 19 WEEKS AGO

    ‘The knee slide was too much’ - Ben Earl reflects on THAT viral moment

  • 19 WEEKS AGO

    U.S. Army Special Operations Sergeant Major makes big claim about rugby

View All

Amateur

  • 16 WEEKS AGO

    Nightmare blunder from Exeter winger as try goes wanting

  • 16 WEEKS AGO

    Santiago Carreras scores a blinder in front of thrilled Kingsholm crowd

  • 119 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 120 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 143 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

View All

Player Features

  • 11 WEEKS AGO

    The Capuozzo try that jump-started Italy's victory

  • 17 WEEKS AGO

    RugbyDump's top five backrows in 2024

  • 19 WEEKS AGO

    ‘The knee slide was too much’ - Ben Earl reflects on THAT viral moment

  • 19 WEEKS AGO

    Marcus Smith makes big call on his future

  • 22 WEEKS AGO

    'Eligible for England' - Fans react to South African star's contract announcement

View All