ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Friday Dec 7, 2018

GUINNESS team up with 'Rugby's Greatest Championship' for new six-year deal

The Six Nations Championship will have a new title sponsor next year as global brand GUINNESS have come on board from 2019 in a new six-year deal that strengthens their commitment to rugby, adding to an already extensive portfolio that includes the Guinness PRO14 and partnerships with the four home unions and leading European clubs Leinster and Munster. 

ADVERTISEMENT

After the announcement today, a statement read:

GUINNESS will work with Six Nations to build on its incredible brand heritage. In particular, the GUINNESS team will seek to champion both the player and fan experience and will use its sponsorship to encourage the millions of adult fans watching or attending the games to drink responsibly.

Commenting on this the new partnership, Six Nations CEO Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with GUINNESS and they will be a terrific title sponsor for Rugby’s greatest championship. GUINNESS are world leaders and our partnership between two great iconic brands will enable us to reach new audiences on a global scale.

“We could not be more excited to be working with the GUINNESS team over the coming years on developing new and innovative ways to connect with our fans and consumers.”

Diageo President for Europe, Turkey and India, John Kennedy said: “We are really looking forward to the start of the GUINNESS SIX NATIONS in February 2019. Working with the Six Nations, we want to enhance both the Championship and the fan experience whilst using the partnership to encourage the adult fans watching, or attending, the games to drink responsibly.”

Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo said: “This announcement affirms our long-standing support for the game of rugby and cements our position as one of the world’s biggest rugby supporters. We truly believe in the power of sport to connect communities and we’ll be working with the Six Nations to ensure that fans’ experience of the GUINNESS SIX NATIONS is their best yet.”

ADVERTISEMENT

Related Articles

  • 6 WEEKS AGO

    Springboks will remain top regardless of...

  • 6 WEEKS AGO

    Gatland replacement shortlist grows for Lions...

  • 6 WEEKS AGO

    Frans Steyn returns as Boks make 12 changes...



ADVERTISEMENT

Great Tries

  • 3 DAYS AGO

    The very best 'trick shots' in rugby show exactly why we love this game

  • 2 WEEKS AGO

    The time an All Blacks great combined with uncapped Australian legend to score 80-metre stunner

  • 2 WEEKS AGO

    WATCH: Closer look at Barrett offload which wowed fans in Rugby Championship masterclass

  • 3 WEEKS AGO

    Re-live one of the most iconic hat tricks in Blues history by Fiji great Rupeni Caucaunibuca

  • 4 WEEKS AGO

    Re-live possibly Jonny Wilkinson's best Twickenham performance against All Blacks in 2002

View All

Big Hits & Dirty Play

  • 3 HOURS AGO

    Five minutes of Faf de Klerk on-pitch shenanigans is pure gold to watch

  • 2 DAYS AGO

    Head on head clash dismissed but Wiese still misses All Blacks match

  • 5 DAYS AGO

    WATCH: Monstrous hit leaves scrum half clutching chest after probably biggest red card of 2021

  • 6 DAYS AGO

    WATCH: Déjà vu for Pablo Matera after thumping double hit against All Blacks from kick off

  • 6 DAYS AGO

    Fans lay into Wallaby flanker after narrowly escaping red against Springboks

View All

See It To Believe It

  • 1 DAY AGO

    Honey Badger goes mega viral with sheep saving video

  • 4 DAYS AGO

    Springbok star hits back at journalist's question, says Wallabies were 'street smart'

  • 5 DAYS AGO

    Austin Healey says new laws don't encourage player honesty after Exeter incident

  • 6 DAYS AGO

    Tongan Thor makes EPIC assist with blind pass even Quade Cooper would be proud of

  • 6 DAYS AGO

    Fans lay into Wallaby flanker after narrowly escaping red against Springboks

View All

Funnies

  • 3 HOURS AGO

    Five minutes of Faf de Klerk on-pitch shenanigans is pure gold to watch

  • 6 DAYS AGO

    WATCH: Montoya calls All Blacks star a pu**y in hilarious head loss moment

  • 2 WEEKS AGO

    French players lift 1+ ton car off the road ahead of Top 14 game

  • 3 WEEKS AGO

    Committed winger suffers unluckiest injury of the year after just TWO minutes

  • 3 WEEKS AGO

    These ridiculous interviews vary from funny to downright bizarre

View All

Amateur

  • 46 WEEKS AGO

    Viral video of Scottish club brawl goes down a storm with rugby community

  • 83 WEEKS AGO

    RUGBYDUMP BLITZ: This Best of the Week round up is sure to entertain you

  • 84 WEEKS AGO

    RD BLITZ - Disaster, just when it looked so promising...

  • 84 WEEKS AGO

    That glorious moment that will live on forever, like it or not

  • 84 WEEKS AGO

    RD Blitz - PROP'S Lionel Messi wizardy creates incredible try

View All

Player Features

  • 9 WEEKS AGO

    A deeper look at Jason Robinson's incredible path to the top

  • 30 WEEKS AGO

    WATCH: Bumping off tacklers and taking high balls, Rob Kearney had an impressive Super Rugby debut

  • 36 WEEKS AGO

    Brian Moore on money in modern rugby and how it should never be compared to 'outlier' football

  • 37 WEEKS AGO

    Tuisova's wrecking ball montage will make you grateful you never made it as a pro

  • 43 WEEKS AGO

    New Zealand rugby pod admit Owen Farrell is world class

View All