ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Tuesday Jul 18, 2023

HSBC SVNS: Brand new international festival of rugby announced as sevens gets a major facelift

Sevens rugby has had a major re-brand with 12 men’s and women’s teams sharing a global stage at the same 8 unique festival-style destinations, which will now host a weekend of rugby, music, food, and uninterrupted fun over a 7-month period.

ADVERTISEMENT

Designed to attract a younger audience to help grow the game, the events will host a range of competitive and social sports for all at SVNS festivals, from non-contact rugby to functional fitness. Every event will deliver something unique whilst playing host to the greatest teams in the World SVNS series.

Fiji sevens olympics

With the aim of bringing out the best in the world’s top players, each event has been meticulously designed. Taking into account input from players, fans, broadcasters, and unions, the competition format has undergone a complete overhaul, promising to deliver even more excitement, drama, and suspense.

The road to the Grand Final in Madrid will be determined by the top eight teams, based on their cumulative series points at the conclusion of the Singapore SVNS. In this thrilling showdown, a ‘winner takes all’ approach will be adopted, crowning both the women’s and men’s SVNS champions.

But the excitement doesn’t stop there. Madrid will also host the high-stakes relegation play-off competition, where teams ranked ninth to twelfth will face off against the top four teams from the World Rugby Sevens Challenger Series. The top four teams from this play-off will secure their coveted spots in next year’s SVNS.

Emphasising gender equality, the new SVNS model ensures that all seven rounds and the Grand Final showcase combined men’s and women’s competitions. Moreover, equal participation fees have been implemented, demonstrating a 70 percent increase in World Rugby’s investment in participation fees as part of their commitment to sustainable growth.

ADVERTISEMENT

New Zealand’s players celebrate with their trophies after winning both the men’s and the women’s competitions in the World Rugby Sevens series, at the Allianz Stadium in Sydney on January 29, 2023.

World Rugby Chief Executive Alan Gilpin said: “We are excited to be launching HSBC SVNS, the supercharged new identity for our Olympic format, with iconic destinations and a new concept on and off the field, broadening the reach and appeal of the sport beyond its traditional audiences.  

“Our ambition is for SVNS to be at the forefront of our growth strategy, appealing to a younger, leisure-hungry audience. In eight iconic destinations played over seven months, we will bring together a truly immersive festival of rugby, music, food and experiences to create the ultimate weekend-long get together for young people, the hottest ticket and open a new era for the sport.  

“For the first time in rugby sevens history, all locations will be unified under the same approach, meaning that the overall experience is the same and we can optimise commercial revenue for reinvestment, including playing our part in ensuring that sevens is a viable career path for the talented players and Olympians.

ADVERTISEMENT

“We are delighted to be extending our long-standing and impactful title partnership with HSBC. They share our passion to grow the sport in new nations and communities and have played an instrumental role in advancing the reach and success of the sport, particularly at the community game level. We are excited by the opportunity we have in front of us to work with HSBC to take SVNS to the next level.”

SVNS lay of the land:

  • Iconic festivals: SVNS will dial up its culture and entertainment offering at each destination, with food and drinks to match the local flavours, a range of competitive and social sports to get involved in, everything about SVNS will give you that feel-good factor, from sunrise to sunset.
  • Equal share of the spotlight: Fully combined and equal men’s and women’s festivals with number of men’s teams reduced from 16 to 12, aligning with the Olympic competition model.
  • Jeopardy right to the end: Annual ‘Grand Final’ will crown SVNS champions and offer pathway opportunity for four men’s and women’s teams to achieve promotion from the World Rugby Sevens Challenger Series
  • Promotion and relegation reimagined: The teams ranked ninth to 12th will join the top four teams from the World Rugby Sevens Challenger Series in a high stakes relegation play-off competition which will see the top four teams secure their places in the next edition of SVNS.
  • Opportunity for all: The four unsuccessful teams will go into regional competitions to qualify for the next Challenger Series, which comprises of 12 men’s and 12 women’s teams competing in the second level of international rugby sevens.

HSBC Group Chief Executive, Noel Quinn added: “Through many years of working closely with World Rugby to showcase and support the sport around the world, HSBC has become synonymous with the World Rugby Sevens. I’m particularly proud of the new opportunities that we have helped to open up by taking the sport into new markets, supporting the growth of the women’s game and giving tens of thousands of young people the chance to try rugby for the first time. I’m delighted that our hugely successful partnership with World Rugby will continue for years to come, and that HSBC will be able to help the sport reach even greater heights.”

HBSC SVNS – Provisional Festival dates

Dubai, UAE – 2-3 December, 2023
Cape Town, South Africa – 9-10 December, 2023
Perth, Australia – 26-28 January, 2024
Vancouver, Canada – 23-25 February, 2024
Los Angeles, USA – 2-3 March, 2024
Hong Kong, Hong Kong SAR China – 5-7 April 2024
Singapore, Singapore – 3-5 May 2024
Madrid, Spain – 31 May-2 June, 2024

Comments




Related Articles

  • 1 DAY AGO

    Bristol Bears break 20-year record with victory...

  • 1 DAY AGO

    All Blacks star Jordie Barrett discusses...

  • 1 DAY AGO

    Gloucester's next 'Rees-Zammit' scores incredible...



ADVERTISEMENT

Great Tries

  • 2 WEEKS AGO

    Five of the best tries from the Investec Champions Cup

  • 12 WEEKS AGO

    The dummy that sold the whole of Perth - including the cameraman

  • 13 WEEKS AGO

    Bayonne score 'one of the best tries you'll ever see' in latest match against Exeter

  • 13 WEEKS AGO

    Baloucoune shows Andy Farrell what he's missing as the winger tears through Harlequins defence

  • 26 WEEKS AGO

    Seriously impressive Courtney Lawes compilation released after England player calls time on international career

View All

Big Hits & Dirty Play

  • 2 WEEKS AGO

    Fiji Drua player Lomani slapped with ban following elbow attack

  • 12 WEEKS AGO

    The sending off that rocked the Six Nations opener

  • 12 WEEKS AGO

    Wrecking ball beats 10 players to score full length of the pitch try

  • 22 WEEKS AGO

    Streaker causes major bust up as he tackles player

  • 22 WEEKS AGO

    Monster hit from Perrin leaves Bristol Bears player stunned

View All

See It To Believe It

  • 2 WEEKS AGO

    Tickets now on sale as World XV set to face France in thrilling encounter

  • 2 WEEKS AGO

    '60 metres, plus change' - massive drop goal stuns fans

  • 2 WEEKS AGO

    Referee makes 'tackle of the season' as he gets too close to the action

  • 4 WEEKS AGO

    Christian Wade proves he still has the X-factor with 50 metre mazy finish for Racing 92

  • 4 WEEKS AGO

    Magical sevens try leaves defender stuck in the mud

View All

Funnies

  • 19 HOURS AGO

    WATCH: The worst camera angle in rugby history

  • 1 WEEK AGO

    Louis Rees-Zammit's real reason for NFL move exposed

  • 3 WEEKS AGO

    George Ford falls victim to the kickers curse

  • 4 WEEKS AGO

    Awesome scenes as Blitzbok fan throws down at the HSBC SVNS

  • 9 WEEKS AGO

    Mike Philips recounts crazy night Shane Williams tried to fight Warren Gatland

View All

Amateur

  • 67 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 67 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 90 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 90 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 91 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 17 HOURS AGO

    Jonny Gray to exit Exeter Chiefs with immediate effect

  • 1 DAY AGO

    Adam Radwan sets sights on Olympic honours

  • 5 DAYS AGO

    Kyle Rowe’s remarkable journey from an Amazon warehouse to the international stage

  • 5 DAYS AGO

    Bath Rugby bolster squad with another young signing

  • 6 DAYS AGO

    How Jordie Barrett could fit into the Leinster system

View All