ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Monday May 25, 2020

Jim Hamilton chats to rugby's biggest YouTuber about his rapid growth

Mention the name Squidge to most rugby fans and they will know exactly who you are talking about. Robbie Owen, the creator of the Squidge YouTube channel sat down with Jim Hamilton for RugbyPass to talk about his work.

ADVERTISEMENT

With over 30,000 followers on Twitter and nearly 130,000 subscribers on YouTube, Squidge is a rugby phenomenon through his meticulously analysed videos on almost every aspect of the game.

The depth of analysis and the insight given across the hundreds of matches reviewed makes it clear that Squidge is a very knowledgable critic of the sport and the short, sharp and insightful delivery of such analysis has helped generate something of a cult following.

One of the key moments in making Squidge a mainstream name as opposed to a niche rugby community figure was in the aftermath of his video on Sam Warburton, following the former Wales captain’s retirement. The support and subsequent sharing from Warburton himself, helped the channel sky-rocket.

“I remember going to see the new Mission Impossible film the day I put the video up, and coming out the other side of that and having 200 Twitter notifications because Sam Warburton had tweeted about the video itself…suddenly the recognition started to build and build from there.

“After that, I didn’t need to do anymore work on building a brand once I hit that point.”

Among other things in this interview, Owen talks about his process of watching and re-watching matches, analysing trends and up-and-coming styles of play. It’s a fascinating insight into how Squidge has become one of the most popular online commentators of the game.

ADVERTISEMENT

We’ve included an example of his work below this interview, as he did a deep dive in the Springboks’ 2019 Rugby Word Cup win.

Squidge on how the Springboks won the Rugby World Cup.

ADVERTISEMENT

Related Articles

  • 64 WEEKS AGO

    Mike Brown breaks down during emotional interview...

  • 144 WEEKS AGO

    'You're going to get backlash either way'...

  • 148 WEEKS AGO

    England's Ford-Farrell example could be a...



ADVERTISEMENT

Great Tries

  • 1 DAY AGO

    Jack Crowley drops the ball on dime for brilliant Munster try in URC Final

  • 2 DAYS AGO

    WATCH: World class offload from James O’Connor Leads To Long Range Reds Try

  • 1 WEEK AGO

    Leinster up and running with two incredible tries inside the first five minutes

  • 3 WEEKS AGO

    Chiefs Score The “Best Team Try” In Super Rugby History

  • 4 WEEKS AGO

    La Rochelle centre Seuteni produces other worldly offload in dominant victory

View All

Big Hits & Dirty Play

  • 5 DAYS AGO

    Watch: Cheslin Kolbe Dominates Sebastian Cancelliere with back-to-back big tackles

  • 1 WEEK AGO

    Ben Curry's World Cup hopes dashed as he becomes the latest victim of the crocodile roll

  • 2 WEEKS AGO

    Australian rugby player banned for 5 years after assaulting referee

  • 2 WEEKS AGO

    Anthony Watson comes within seconds of a Tuilagi haymaker

  • 3 WEEKS AGO

    South African Panel Debate Apparent ‘Clean Cut’ Red Card In Interesting Debate

View All

See It To Believe It

  • 7 WEEKS AGO

    Silly Skill From Toulouse Fullback Highlights French Confidence

  • 14 WEEKS AGO

    Ardie Savea Moment Of Magic In Super Rugby Aotearoa

  • 15 WEEKS AGO

    'Armchair athletes' berate Arundell's seriously impressive bench press

  • 15 WEEKS AGO

    Worcester Warriors - The End

  • 17 WEEKS AGO

    Sevens magic as 'headed' try brings stadium to its feet

View All

Funnies

  • 1 WEEK AGO

    WATCH: La Rochelle Players Gate Crash O’Gara Interview

  • 1 WEEK AGO

    WATCH: Stade Rochelais Coaches With All-Time Coaches Box Celebration

  • 2 WEEKS AGO

    Stephen Jones’s deleted rugby 7s article leads to hilarious wikipedia update

  • 2 WEEKS AGO

    Watch: DHL Stormers Celebrate Munster Victory In Style

  • 3 WEEKS AGO

    Referee brands players 'clowns' in hilarious grassroots clip

View All

Amateur

  • 20 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 20 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 43 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 43 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 43 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 1 DAY AGO

    John Afoa breaks record on return to Super Rugby

  • 3 DAYS AGO

    Harry Potter to ‘disapparate’ to Australia

  • 4 DAYS AGO

    Steve Hansen makes statement following Folau selection

  • 1 WEEK AGO

    O'Gara gives honest response on Ireland job in passionate interview

  • 2 WEEKS AGO

    Australian rugby player banned for 5 years after assaulting referee

View All