ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Monday May 25, 2020

Jim Hamilton chats to rugby's biggest YouTuber about his rapid growth

Mention the name Squidge to most rugby fans and they will know exactly who you are talking about. Robbie Owen, the creator of the Squidge YouTube channel sat down with Jim Hamilton for RugbyPass to talk about his work.

ADVERTISEMENT

With over 30,000 followers on Twitter and nearly 130,000 subscribers on YouTube, Squidge is a rugby phenomenon through his meticulously analysed videos on almost every aspect of the game.

The depth of analysis and the insight given across the hundreds of matches reviewed makes it clear that Squidge is a very knowledgable critic of the sport and the short, sharp and insightful delivery of such analysis has helped generate something of a cult following.

One of the key moments in making Squidge a mainstream name as opposed to a niche rugby community figure was in the aftermath of his video on Sam Warburton, following the former Wales captain’s retirement. The support and subsequent sharing from Warburton himself, helped the channel sky-rocket.

“I remember going to see the new Mission Impossible film the day I put the video up, and coming out the other side of that and having 200 Twitter notifications because Sam Warburton had tweeted about the video itself…suddenly the recognition started to build and build from there.

“After that, I didn’t need to do anymore work on building a brand once I hit that point.”

Among other things in this interview, Owen talks about his process of watching and re-watching matches, analysing trends and up-and-coming styles of play. It’s a fascinating insight into how Squidge has become one of the most popular online commentators of the game.

ADVERTISEMENT

We’ve included an example of his work below this interview, as he did a deep dive in the Springboks’ 2019 Rugby Word Cup win.

Squidge on how the Springboks won the Rugby World Cup.

ADVERTISEMENT

Related Articles

  • 91 WEEKS AGO

    'You're going to get backlash either way'...

  • 96 WEEKS AGO

    England's Ford-Farrell example could be a...

  • 97 WEEKS AGO

    Prospect of new Pacific Islander franchise...



ADVERTISEMENT

Great Tries

  • 2 WEEKS AGO

    Watch: Blues score two STUNNING tries against Queensland Reds

  • 4 WEEKS AGO

    WATCH: Racing 92 know how play ‘GORGEOUS’ rugby

  • 4 WEEKS AGO

    WATCH: Teddy Thomas rinses defence with BLISTERING pace

  • 6 WEEKS AGO

    WATCH: Every Ulster try scored in Europe this season..and it’s glorious!

  • 6 WEEKS AGO

    WATCH: Fijian Drua show RIDICULOUS skillset and can score from anywhere

View All

Big Hits & Dirty Play

  • 4 DAYS AGO

    Fans outraged after shocking Owen Farrell moment

  • 6 DAYS AGO

    WATCH: Big Rugby Collision In South African Schools Match

  • 1 WEEK AGO

    WATCH: Sickening Shot Leaves Motionless

  • 2 WEEKS AGO

    Hardest hit of all time

  • 4 WEEKS AGO

    WATCH: Duhan Van der Merwe makes INCREDIBLE try saving tackle

View All

See It To Believe It

  • 1 WEEK AGO

    Hooker scores masterful try

  • 2 WEEKS AGO

    Tadhg Furlong produces one of the best ever passes by a forward

  • 2 WEEKS AGO

    Hardest hit of all time

  • 2 WEEKS AGO

    Leicester Tigers respond to hilarious fan incident

  • 3 WEEKS AGO

    Thrilling clash between Munster and Toulouse settled by a place kick shootout

View All

Funnies

  • 1 WEEK AGO

    WATCH: First It Was BoJo Now It's ScoMo

  • 4 WEEKS AGO

    Dad and 7 sons in Ireland forward pack

  • 4 WEEKS AGO

    Shocking mistake by Brumbies fullback prevents a certain try

  • 4 WEEKS AGO

    Ellis Genge hits back at Brian Moore

  • 4 WEEKS AGO

    Rugby was too violent, says UFC legend

View All

Amateur

  • 4 WEEKS AGO

    Watch: Epic Speech Epitomises Rugby Values

  • 6 WEEKS AGO

    WATCH: Epic touchline conversion from Tighthead seals the deal

  • 14 WEEKS AGO

    WATCH: Veteran props compared to Tadhg Furlong in new viral video

  • 81 WEEKS AGO

    Viral video of Scottish club brawl goes down a storm with rugby community

  • 118 WEEKS AGO

    RUGBYDUMP BLITZ: This Best of the Week round up is sure to entertain you

View All

Player Features

  • 22 HOURS AGO

    James Haskell sends twitter into another meltdown

  • 1 WEEK AGO

    Harlequins full-back to leave at the end of the season

  • 1 WEEK AGO

    Fans shocked after some huge recalls in the England squad

  • 2 WEEKS AGO

    Huge opportunity for young prodigy

  • 2 WEEKS AGO

    All Black World Cup winners teaming up in the USA

View All