Do Not Sell My Personal Information
ADVERTISEMENT
RugbyDump RugbyDump
Wednesday Jun 24, 2020

New report states that 2019 Rugby World Cup generated billions in total economic impact

New report states that 2019 Rugby World Cup generated billions in total economic impact

Last year’s Rugby World Cup in Japan was the most economically successful in the tournament’s history, a new report by EY has announced.

ADVERTISEMENT

The 44-day competition generated the equivalent of £2.3 billion to Japan’s GDP, attracting 242,000 international fans from 178 nations last autumn.

Those fans stayed for an average of 17 days in the country, visiting five cities, with 60% of spectators stating that they were visiting Japan for the first time.

Daily spend from fans was reported to be 4.6 times higher than the amount spent by the average visitor in the country the previous year.

The Japanese economy was also boosted substantially by hosting the World Cup. 46,000 jobs were either created or sustained during the tournament, with 13,000 volunteering jobs also filled. The report states that of these jobs created, many ‘will be supporting Tokyo 2020’*

Such has been the rise in popularity of rugby in Japan, ticketing also produced an impressive figure as well, with a total of 1.83 million tickets sold.

ADVERTISEMENT

The key facts and figures from the Rugby World Cup 2019 report

  • 242,000 international visitors staying average of 17 days v 14 days for RWC 2015
  • 60 per cent of fans visiting Japan for the first time
  • 90 per cent of fans said they would return to Japan
  • 80 per cent of fans said they had an exceptional experience
  • £4.3 billion total economic impact/£2.3 billion GDP increase
  • £2.3 billion spent in Japan by international visitors
  • £286 average spend per international visitor per night, almost double England 2015 (£4,574 total average v £2,400)
  • RWC 2019 visiting fans spent 4.6 times more than the average visitor to Japan in 2018
  • 46,340 jobs created or supported for the tournament
  • RWC 2019 visitors stayed 17 days, compared to 14 days average at RWC 2015
  • £2 million pledged for the Childfund Pass It Back programme, a partnership between Childfund, World Rugby, Asia Rugby and the JRFU
  • 2.25 million people introduced to rugby in Asia via the Impact Beyond programme (769,000 children involved in tag rugby in elementary schools in Japan.

* Tokyo’s Summer Olympic Games, which have been postponed until 2021

Related Articles

  • 17 WEEKS AGO

    Exeter vs Toulouse is off as a number of...

  • 17 WEEKS AGO

    Danny Cipriani leaves Gloucester with immediate...

  • 17 WEEKS AGO

    'Aphiwe can’t believe it. We were starting...



ADVERTISEMENT

Great Tries

  • 3 DAYS AGO

    WATCH: Beauden Barrett scores 25 points in 20 minutes for Suntory in Japan Top League

  • 3 DAYS AGO

    WATCH: The Victor Vito offload fans have been raving about in Champions Cup quarter-final

  • 4 DAYS AGO

    MUST WATCH: Awesome compilation of the best tries ever scored at the Millennium Stadium

  • 1 WEEK AGO

    WATCH: Awesome compilation showcases the GREATEST tries ever scored at Twickenham

  • 1 WEEK AGO

    WATCH: 135kg prop lines up swan dive from 20 metres out... then re-thinks

View All

Big Hits & Dirty Play

  • 1 DAY AGO

    WATCH: 19-year-old is barely a speed bump for fearsome Fijian number eight

  • 2 DAYS AGO

    WATCH: South African sevens icon Afrika done for clear cheating on Robshaw MLR debut

  • 3 DAYS AGO

    Powerhouse Tongan Thor leaves opposition on his arse with HUGE handoff

  • 4 DAYS AGO

    Amazing highlights reel demonstrates why Tadhg Furlong MUST go on the British & Irish Lions tour this Summer

  • 6 DAYS AGO

    Tackle deemed to be at the top end of the scale as winger receives heavy ban

View All

See It To Believe It

  • 1 DAY AGO

    Over $450 million loss for South Africa's economy if the Lions tour happens without fans

  • 2 DAYS AGO

    WATCH: South African sevens icon Afrika done for clear cheating on Robshaw MLR debut

  • 2 DAYS AGO

    Rob Kearney's legendary performance vs Springboks on 2009 Lions tour

  • 3 DAYS AGO

    WATCH: Beauden Barrett scores 25 points in 20 minutes for Suntory in Japan Top League

  • 4 DAYS AGO

    Amazing highlights reel demonstrates why Tadhg Furlong MUST go on the British & Irish Lions tour this Summer

View All

Funnies

  • 18 HOURS AGO

    Lions coaching staff announcement elicits some amused responses from fans

  • 3 DAYS AGO

    Comedy gold as Toronto lock attempts clearance kick in MLR match featuring Matt Giteau and Adam Ashley-Cooper

  • 1 WEEK AGO

    WATCH: 135kg prop lines up swan dive from 20 metres out... then re-thinks

  • 2 WEEKS AGO

    WATCH: Bizarre standoff in Super Rugby tests players on their rulebook knowledge

  • 2 WEEKS AGO

    WATCH: Flanker has HOWLER in Super Rugby Aotearoa after butchering awesome solo try

View All

Amateur

  • 23 WEEKS AGO

    Viral video of Scottish club brawl goes down a storm with rugby community

  • 60 WEEKS AGO

    RUGBYDUMP BLITZ: This Best of the Week round up is sure to entertain you

  • 61 WEEKS AGO

    RD BLITZ - Disaster, just when it looked so promising...

  • 61 WEEKS AGO

    That glorious moment that will live on forever, like it or not

  • 61 WEEKS AGO

    RD Blitz - PROP'S Lionel Messi wizardy creates incredible try

View All

Player Features

  • 7 WEEKS AGO

    WATCH: Bumping off tacklers and taking high balls, Rob Kearney had an impressive Super Rugby debut

  • 13 WEEKS AGO

    Brian Moore on money in modern rugby and how it should never be compared to 'outlier' football

  • 14 WEEKS AGO

    Tuisova's wrecking ball montage will make you grateful you never made it as a pro

  • 20 WEEKS AGO

    New Zealand rugby pod admit Owen Farrell is world class

  • 20 WEEKS AGO

    WATCH: Bath prop launches Amazon documentary focused on those from non-traditional backgrounds

View All
New report states that 2019 Rugby World Cup generated billions in total economic impact | RugbyDump - Rugby News & Videos