ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Tuesday Aug 16, 2022

Sandy Park Set For New Anthem As Exeter Rebranding Continues

Exeter Chiefs have undergone a full makeover this offseason having said goodbye to their Native American branding following severe pressure.

ADVERTISEMENT

Grumblings about the Chiefs branding being insensitive to Native Americans has been doing the rounds for a number of years.

Coming from a rather strange angle, Premiership rivals Wasps were a real driving force behind the change.

Initially approaching the Premiership requesting that the Chiefs fans cease wearing the native American headdresses, Wasps continued to highlight that the cultural appropriation was no longer acceptable in society.

The suggestion came in the wake of several American sports teams undertaking a rebranding following pressure from the Native American community.

Most notable among them was the Washington Redskins who have now rebranded to the Washington Commanders.

Following months of deliberation, Exeter decision makers made the move to replace their native American branding with an Iron Age Chief logo.

ADVERTISEMENT

The Celtic Iron Age Dumnonii Tribe were present in Devon around 43AD and are therefore seen as an appropriate replacement.

Exeter will now aim to complete their makeover by replacing the “Tomahawk Chop” soundtrack that is played at the ground with an anthem that is more suitable and reflects the new branding.

Related Articles

  • 33 WEEKS AGO

    Freddie Burns Late Night Celebrations

  • 33 WEEKS AGO

    Steve Borthwick reaction premiership win

  • 33 WEEKS AGO

    Wasps Apply For Public Funding



ADVERTISEMENT

Great Tries

  • 7 HOURS AGO

    Duhan van der Merwe Scores Calcutta Cup Classic

  • 7 HOURS AGO

    Marcus Smith Sets Up World Class Max Malins Try In Calcutta Cup

  • 5 DAYS AGO

    Faf De Klerk Involved With Wild Trick Play In Japanese Top League

  • 5 DAYS AGO

    Italian Star With A Mind Blowing Finish For Toulouse

  • 2 WEEKS AGO

    Quick Thinking Etzebeth Scores Thrilling Try To Keep Sharks Alive In London

View All

Big Hits & Dirty Play

  • 5 HOURS AGO

    Liam Williams Accused Of Diving Following Iain Henderson Collision

  • 8 HOURS AGO

    Garry Ringrose Hammers Dan Biggar In Dominant Irish Victory At Principality Stadium

  • 5 DAYS AGO

    Nasty Stamp During Top 14 Clash Caught Up Close On Camera

  • 6 DAYS AGO

    Leicester Tigers And Springbok Number Eight In Hot Water For Sickening Ankle Roll

  • 2 WEEKS AGO

    Controversy Brewing Following Lack Of TMO intervention In ‘Dangerous’ Toulouse Tackle

View All

See It To Believe It

  • 6 DAYS AGO

    Sevens magic as 'headed' try brings stadium to its feet

  • 2 WEEKS AGO

    Almost 35,000 have now signed petition to reverse new grassroots tackle laws

  • 2 WEEKS AGO

    RFU introduce maximum of waist high tackling in amateur rugby

  • 3 WEEKS AGO

    Big players omitted in Borthwick's new squad and Jones finds a new job - The fallout

  • 4 WEEKS AGO

    Chaotic try in classic footage shows just how unpredictable a rugby ball can be

View All

Funnies

  • 1 DAY AGO

    Skydiver Interrupts Rugby Match With Clear High Tackle

  • 5 DAYS AGO

    Faf De Klerk Involved With Wild Trick Play In Japanese Top League

  • 6 DAYS AGO

    Sevens magic as 'headed' try brings stadium to its feet

  • 6 DAYS AGO

    Australian Broadcasters Slammed For ‘Pathetic’ Attack On International Referee

  • 3 WEEKS AGO

    “I’m Too Old” Referee Substituted In Bizarre Incident

View All

Amateur

  • 4 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 4 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 27 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 27 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 27 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 5 DAYS AGO

    Sarah Mckenna plays crossbar challenge with cheeky drop goal

  • 5 DAYS AGO

    Capuozzo shows class with 'superman' flying finish

  • 6 DAYS AGO

    Slade out and Lions star in as England injuries cause changes

  • 1 WEEK AGO

    Josh Bassett signs for new premiership team after short stay at Harlequins

  • 2 WEEKS AGO

    Exeter fly half to depart for France

View All