ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Thursday Oct 28, 2010

Midweek Madness - The Stade de France pre-match festivities

Midweek Madness - The Stade de France pre-match festivities

It’s not technically the middle of the week, but Midweek Madness describes this best as we look back at what happened before the Stade Francais vs Toulon game at Stade de France. It included some overweight guys pushing a float, a caged leopard, and a bare-chested girl who clearly wasn’t too bothered by the cold.

Over the years Stade Francais have pushed the envelope in terms of marketing their brand in Paris.

The hot pink colour of their jerseys has amused macho traditionalists and created a whole new culture within the club, once which of course includes a calendar that comes out each year featuring their semi naked rugby players.

The jerseys have become more shocking as each season comes round and while their eccentric mix of art and kitsch leaves many giggling, its all part of the brilliance of club president Max Guazzini as he manages to bring in the crowds and get people talking.

The latest jersey is a collectors piece and features leopard prints, on pink of course, which was the reason behind the feline creature appearing as part of Saturdays extravagant show.

Close to 70 000 people turned out in horrific weather in the French capital to be part of the event as the build up to the game is treated as an integral part of the days viewing.

It started with a few easy-on-the-eye dancing girls but soon got weird as a group of scantily clad giants walked out dragging a massive float. When it was opened, it revealed two beautiful sights, one of which was staring out from a cage and the other holding a golden rugby ball.

If youve read this far without hitting play.. impressive. What else is impressive is that the TV crews viewed this as art and rather than switch away from what was a fantastic spectacle, they showed it in its entirety. Fair to say its probably the weirdest start to a match we’ve seen, besides the bees recently, but its also a massive marketing success. 

Time: 04:25

ADVERTISEMENT

Comments




Related Articles

  • 6 WEEKS AGO

    Tickets now on sale as World XV set to face...

  • 6 WEEKS AGO

    '60 metres, plus change' - massive drop goal...

  • 6 WEEKS AGO

    Referee makes 'tackle of the season' as he...



ADVERTISEMENT

Great Tries

  • 6 WEEKS AGO

    Five of the best tries from the Investec Champions Cup

  • 16 WEEKS AGO

    The dummy that sold the whole of Perth - including the cameraman

  • 16 WEEKS AGO

    Bayonne score 'one of the best tries you'll ever see' in latest match against Exeter

  • 17 WEEKS AGO

    Baloucoune shows Andy Farrell what he's missing as the winger tears through Harlequins defence

  • 29 WEEKS AGO

    Seriously impressive Courtney Lawes compilation released after England player calls time on international career

View All

Big Hits & Dirty Play

  • 3 WEEKS AGO

    Danny care binned for high tackle on Courtney Lawes

  • 3 WEEKS AGO

    Debate rages on after Maro Itoje sent to bin for high shot

  • 5 WEEKS AGO

    Fiji Drua player Lomani slapped with ban following elbow attack

  • 15 WEEKS AGO

    The sending off that rocked the Six Nations opener

  • 16 WEEKS AGO

    Wrecking ball beats 10 players to score full length of the pitch try

View All

See It To Believe It

  • 3 WEEKS AGO

    Danny care binned for high tackle on Courtney Lawes

  • 3 WEEKS AGO

    Wild start at Twickenham as Quins pull off another wonder-try

  • 6 WEEKS AGO

    Tickets now on sale as World XV set to face France in thrilling encounter

  • 6 WEEKS AGO

    '60 metres, plus change' - massive drop goal stuns fans

  • 6 WEEKS AGO

    Referee makes 'tackle of the season' as he gets too close to the action

View All

Funnies

  • 2 WEEKS AGO

    Nick David unexpectedly shows up to semi final in full kit

  • 4 WEEKS AGO

    WATCH: The worst camera angle in rugby history

  • 5 WEEKS AGO

    Louis Rees-Zammit's real reason for NFL move exposed

  • 6 WEEKS AGO

    George Ford falls victim to the kickers curse

  • 7 WEEKS AGO

    Awesome scenes as Blitzbok fan throws down at the HSBC SVNS

View All

Amateur

  • 70 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 71 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 94 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 94 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 94 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 1 DAY AGO

    2024 Guinness Women’s Six Nations Player of The Championship

  • 1 DAY AGO

    Mack Hansen breaks down over ‘lack of craic’ in comedy skit

  • 3 DAYS AGO

    Harlequins make giant new signing

  • 2 WEEKS AGO

    Nick David unexpectedly shows up to semi final in full kit

  • 3 WEEKS AGO

    Billy Vunipola releases statement following arrest

View All