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Saturday Oct 18, 2008

Stephen Berkoff Heineken Cup advert

Stephen Berkoff Heineken Cup advert

A week back, as the Heineken Cup was about to kick off, we posted a Sky tv advert for the tournament that featured a rather different way of portraying the cities of Europe, and rugby in general.

The video stirred debate for various reasons, and mention was made of this inspirational advert from 2007 that featured actor Stephen Berkoff.

The ad is a remake of the well known Inches speech by Al Pacino in the film Any Given Sunday. It’s been adjusted for rugby, and features some classic images from past Heineken Cup matches.

With this weekend’s action already under way, we thought it would be a good time to stick this ad up and see what the opinions are. I think most will agree it’s nicely done, even if it’s roots aren’t in rugby.

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