ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Tuesday Dec 7, 2021

World Rugby enters the digital collectables space with NFT project

As the crypto and NFT world gathers steam globally, World Rugby have made a commitment to attracting new audiences with an innovative way to deepen connections with new and existing fans.

ADVERTISEMENT

Supporting that mission, World Rugby have announced that it has launched a Request for Information (RFI) process for interested parties to join its Digital Collectables journey.

Underpinned by a secure blockchain network, digital collectables and experiences are at the heart of the fan-engagement revolution in entertainment and sport.

Interested parties will develop a plan for the co-development of a non-fungible token (NFT) programme that will enable the sport to reach and attract new audiences through a fun, unique and immersive offering across the spectrum of collectables, fan tokens, trading cards and unique ownership of incredible men’s and women’s Rugby World Cup moments.

World Rugby is perfectly and uniquely placed to harness the power of its extensive, multi-lingual platforms and global digital footprint to deliver a truly immersive, fun and unique opportunity to get closer to the sport, its events and stars.

Through the RFI, World Rugby aims to identify partners who share its vision for global growth, unlocking new revenue to be reinvested in the sport at all levels, while facilitating a deeper connection with the rugby family, particularly the next generation of participants and fans.

World Rugby Chief Executive Alan Gilpin said: “Digital collectables are the immediate future of sports fan engagement and are hugely successful across major US sports and growing in popularity on a global basis.

ADVERTISEMENT

“We are perfectly positioned to join and lead the revolution in sport. As part of this RFI process, we want to unlock the potential of our vast men’s and women’s Rugby World Cups archives to enable fans to own a part of our sport’s history through a range of limited digital collectables, among other areas. We look forward to the responses to this process.”

Interested parties have until 24 December, 2021 to submit responses here

YOU MIGHT ALSO ENJOY:

Video Spacer
ADVERTISEMENT

Related Articles

  • 34 WEEKS AGO

    Ellis Genge puts on his boxing gloves ready...

  • 34 WEEKS AGO

    Crazy scenes as player deliberately kicks...

  • 34 WEEKS AGO

    RFU make decision on transgender players...



ADVERTISEMENT

Great Tries

  • 2 DAYS AGO

    Incredible Camera Work During URC Clash Shows Rugby Player’s Athleticism

  • 1 WEEK AGO

    Heart Breaking Six Nations Ending For Italy As Scotland Score Long Range Try

  • 3 WEEKS AGO

    Montpellier Number Eight Zach Mercer Outlandish Attacking Skill

  • 6 WEEKS AGO

    Damian Penaud Pulls Off a "van der Merwe" in Outrageous French Try

  • 6 WEEKS AGO

    Ireland Winger James Lowe With World Class Finish In Titanic Battle With France

View All

Big Hits & Dirty Play

  • 4 HOURS AGO

    Close Up Angle Of La Rochelle Secondrow Will Skelton Laying Into Opposition

  • 1 DAY AGO

    Referee Luke Pearce Gets Hit Hard In Harlequins vs Saracens Clash

  • 2 DAYS AGO

    Owen Farrell On The Receiving End Of An Illegal Hit

  • 5 DAYS AGO

    Refereeing Legend Nigel Owens Breaks Down Freddie Steward Incident

  • 1 WEEK AGO

    England and Ireland fans express disappointment in grand slam refereeing decisions

View All

See It To Believe It

  • 6 WEEKS AGO

    Ardie Savea Moment Of Magic In Super Rugby Aotearoa

  • 6 WEEKS AGO

    'Armchair athletes' berate Arundell's seriously impressive bench press

  • 7 WEEKS AGO

    Worcester Warriors - The End

  • 8 WEEKS AGO

    Sevens magic as 'headed' try brings stadium to its feet

  • 10 WEEKS AGO

    Almost 35,000 have now signed petition to reverse new grassroots tackle laws

View All

Funnies

  • 5 DAYS AGO

    Whole Irish squad turn up to teammates parents house for drinking session

  • 2 WEEKS AGO

    Jonathan Sexton Fantastic Comeback Caught On Ref Mic

  • 3 WEEKS AGO

    Hilarious Footage Of English Players Post Leg Day Workout

  • 4 WEEKS AGO

    Mack Hansen leaves viewers in stitches with hilarious post-match interview mistake

  • 6 WEEKS AGO

    A Look Back At Rugby’s Greatest Ever Film

View All

Amateur

  • 11 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 11 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 34 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 34 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 35 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 3 WEEKS AGO

    Youth and experience combine in an effort to repeat Six Nations upset

  • 3 WEEKS AGO

    Wales international releases emotional statement after being offered contract that isn’t enough to feed family

  • 3 WEEKS AGO

    Ardie Savea causes outrage with ‘throat slitting’ gesture

  • 4 WEEKS AGO

    Smith, Marchant and Murley released from England camp to take part in 'Big Game 14'

  • 4 WEEKS AGO

    Mack Hansen leaves viewers in stitches with hilarious post-match interview mistake

View All