ADVERTISEMENT
RugbyDump
REGISTER
LOGIN
ADVERTISEMENT
RugbyDump
Tuesday Dec 7, 2021

World Rugby enters the digital collectables space with NFT project

As the crypto and NFT world gathers steam globally, World Rugby have made a commitment to attracting new audiences with an innovative way to deepen connections with new and existing fans.

ADVERTISEMENT

Supporting that mission, World Rugby have announced that it has launched a Request for Information (RFI) process for interested parties to join its Digital Collectables journey.

Underpinned by a secure blockchain network, digital collectables and experiences are at the heart of the fan-engagement revolution in entertainment and sport.

Interested parties will develop a plan for the co-development of a non-fungible token (NFT) programme that will enable the sport to reach and attract new audiences through a fun, unique and immersive offering across the spectrum of collectables, fan tokens, trading cards and unique ownership of incredible men’s and women’s Rugby World Cup moments.

World Rugby is perfectly and uniquely placed to harness the power of its extensive, multi-lingual platforms and global digital footprint to deliver a truly immersive, fun and unique opportunity to get closer to the sport, its events and stars.

Through the RFI, World Rugby aims to identify partners who share its vision for global growth, unlocking new revenue to be reinvested in the sport at all levels, while facilitating a deeper connection with the rugby family, particularly the next generation of participants and fans.

World Rugby Chief Executive Alan Gilpin said: “Digital collectables are the immediate future of sports fan engagement and are hugely successful across major US sports and growing in popularity on a global basis.

ADVERTISEMENT

“We are perfectly positioned to join and lead the revolution in sport. As part of this RFI process, we want to unlock the potential of our vast men’s and women’s Rugby World Cups archives to enable fans to own a part of our sport’s history through a range of limited digital collectables, among other areas. We look forward to the responses to this process.”

Interested parties have until 24 December, 2021 to submit responses here

YOU MIGHT ALSO ENJOY:

Video Spacer
ADVERTISEMENT

Related Articles

  • 61 WEEKS AGO

    Ellis Genge puts on his boxing gloves ready...

  • 61 WEEKS AGO

    Crazy scenes as player deliberately kicks...

  • 61 WEEKS AGO

    RFU make decision on transgender players...



ADVERTISEMENT

Great Tries

  • 4 WEEKS AGO

    South African schoolboy produces the greatest goosey in the sport

  • 6 WEEKS AGO

    Incredible team try showcases thrills of the grassroots game

  • 7 WEEKS AGO

    Highlights video shows just why Vakatawa’s return is so highly anticipated

  • 8 WEEKS AGO

    Individual brilliance as player scores off his own kick off

  • 9 WEEKS AGO

    Match Report: Australia challenge the All Black HAKA in extraordinary test

View All

Big Hits & Dirty Play

  • 3 DAYS AGO

    Shocking record set to be broken at this year’s World Cup

  • 3 WEEKS AGO

    Tom Curry receives ban following red card tackle against Argentina

  • 5 WEEKS AGO

    Off the ball 'punches' being called out by fans following All Blacks vs Springbok match

  • 5 WEEKS AGO

    Scott Barrett's World Cup on the rocks following reckless shoulder charge

  • 5 WEEKS AGO

    Bizarre tackle school video divides viewers

View All

See It To Believe It

  • 3 DAYS AGO

    Shocking record set to be broken at this year’s World Cup

  • 6 WEEKS AGO

    Incredible team try showcases thrills of the grassroots game

  • 6 WEEKS AGO

    Dane Coles stunned as he hears news of Steve Hansen joining the Wallabies

  • 6 WEEKS AGO

    Moment of madness leads to incredible Springbok score

  • 7 WEEKS AGO

    Highlights video shows just why Vakatawa’s return is so highly anticipated

View All

Funnies

  • 4 DAYS AGO

    Irish players prove the work/life balance is possible even at a World Cup

  • 1 WEEK AGO

    Springbok head coach Jacques Nienaber offers ice cold response at the press conference

  • 2 WEEKS AGO

    Stone Cole’d: Dan Cole channels his inner Steve Austin in brilliant behind the scenes action

  • 2 WEEKS AGO

    Chaos ensues as off-field substitute is caught up in try scoring opportunity

  • 3 WEEKS AGO

    Springboks set to sing additional song post national anthem in future test matches

View All

Amateur

  • 38 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 38 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 61 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 61 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 61 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 3 HOURS AGO

    Incredible spreadsheet shows exactly how Scotland can progress to the quarter finals

  • 5 HOURS AGO

    Makazole Mapimpi out of World Cup as world class centre drafted back in

  • 6 HOURS AGO

    Raw power and camaraderie displayed as South Africa and Tonga came together in incredible match

  • 19 HOURS AGO

    Springbok players pay tribute to incredible fans that support them around the world

  • 2 DAYS AGO

    Springbok’s reign as world champions in peril as Dupont returns

View All